Last updated: 25 October 2026
This policy explains what personal information Keyura Jewellery collects when you use our website keyura.in (including Keyura Luxe and Shubbushrii) and the Keyura Jewellery app, why we use it, who we share it with, how long we keep it and the choices you have. We follow India's Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000.
"Keyura", "we" and "us" mean Keyura Jewellery, Dehradun, Uttarakhand, India. You can reach us at [email protected] or +91 63993 51987.
1. What we collect
Information you give us
- Account: your first and last name, e-mail address, mobile number (optional) and password. Passwords are stored only in encrypted (hashed) form; we cannot see them.
- Orders: the delivery name, address, PIN/postal code, phone number and e-mail, the items you buy, amounts, coupon used and order status.
- Saved addresses, wishlist and bag kept in your account.
- Reviews you write about pieces you bought (your star rating, text and first name with initial).
- Messages you send us by contact form, e-mail or WhatsApp, video-call bookings (name, phone, e-mail, chosen time) and newsletter sign-ups (e-mail).
- Chat with our shopping assistant (Madhav / Shree): the messages you type, and your name, phone or e-mail if you choose to share them so we can help you.
Payments
Payments are made directly with Razorpay (India) or PayPal (international). Your card, UPI, net-banking or PayPal login details are entered with them and are never stored by Keyura. We only receive the payment reference and whether the payment succeeded. Cash on delivery is not offered.
Collected automatically
- Your country (worked out from your internet address) to show prices in the right currency and the right delivery charges. We do not collect your precise location.
- Website visit statistics through Google Analytics (pages viewed, device and browser type, approximate region) to understand what shoppers look for and improve the shop.
- Basic technical data such as internet address, device and browser type, used to keep the website and app secure and working (for example to stop fraud and spam).
- Crash reports (app): if the app stops working, a crash report (what went wrong inside the app, phone model, Android and app version, and your customer number if you are logged in — never your name, e-mail or payment details) is sent through Google Firebase Crashlytics so we can fix the problem.
- Notifications (app): a notification code for your phone (linked to your account while you are logged in) so we can send the offers and order updates you allow. You can turn notifications off at any time in your phone's settings.
- Cookies on the website that keep you logged in, remember your bag, currency and preferences. You can block cookies in your browser, but logging in and the bag may then not work.
Search by photo and by voice
- Photo search: the photo you choose is sent to our server only to find similar designs and is not kept after the search.
- Voice search (app): when you tap the microphone, your phone's own speech service turns your words into text; Keyura receives only the text, never the recording. The app asks for microphone permission only when you tap the microphone.
Kept only on your phone (app)
Recently viewed designs, recent searches, the categories you open most (used for "Picked for you"), a guest wishlist and the last delivery address you typed are stored securely on your phone and are not sent to us, except your wishlist and bag, which are saved in your account when you log in. You can switch personalisation and history off in Account › Privacy Center › Consent management.
2. How we use it
- To create and manage your account and log you in.
- To take payment, pack, ship and deliver your order, send order and delivery updates, and handle returns, exchanges and refunds.
- To answer your questions on chat, WhatsApp, phone or e-mail.
- To show prices in your currency and calculate delivery charges and taxes (GST) correctly.
- To show suggestions you are likely to enjoy, and to remember your wishlist, bag and addresses.
- To ask for a review of pieces you bought (one e-mail after delivery).
- To keep the website and app safe, prevent fraud and misuse, and fix problems.
- To keep the records that the law requires, such as GST invoices.
We do not sell your personal information and we do not use it for advertising by third parties.
3. Who we share it with
Only what each needs to do its job:
- Our manufacturing and dispatch partners who make, pack and ship your order: the name, delivery address and phone number on the order.
- Courier companies that deliver your order: the same delivery details.
- Payment companies (Razorpay, PayPal) to process your payment and refunds.
- Service providers that run our website, app and e-mail (web hosting and security services such as Cloudflare, Google Analytics, Google Firebase for app notifications and crash reports, e-mail delivery, WhatsApp when you message us).
- Authorities, when the law requires it (for example tax authorities or a court order).
Some of these providers (for example PayPal, Google and Cloudflare) may handle data outside India; they protect it under their own privacy and security commitments.
4. How long we keep it
- Account, saved addresses, wishlist and reviews: until you delete your account.
- Orders and invoices: for as long as Indian tax and accounting laws require (at least 8 years), even if you delete your account.
- Chat, contact messages and booking details: only as long as needed to help you, and then deleted.
- Photos used for photo search: not kept.
5. Your choices and rights
- See your data: in the app, Account › Privacy Center › Request my data gives you a file with your account, addresses, orders, reviews, wishlist and bag. You can also ask us by e-mail.
- Correct it: edit your name and mobile in Account › Edit profile, and your addresses in Saved addresses (app) or My Account › Addresses (website).
- Withdraw consent: switch off personalised suggestions and browsing history in Privacy Center › Consent management; unsubscribe from e-mails using the link in them.
- De-activate your account: Privacy Center › De-activate my account logs you out on every phone; logging in again turns it back on.
- Delete your account — see the next section.
- Complain: contact our Grievance Officer (section 9). You may also approach the Data Protection Board of India.
6. Deleting your account
You can delete your Keyura account at any time:
- in the app: Account › Privacy Center › Delete my account, or
- on the website: keyura.in/account/delete.php (log in first; if you cannot log in, message us on WhatsApp or e-mail [email protected] and we delete it within 7 days).
When an account is deleted, your name, e-mail, phone number and password are removed so nobody can log in to it again; your saved addresses, wishlist and bag are deleted; your reviews stay on the products but show as "Customer"; and order and invoice records are kept only as the law requires (section 4). You can open a new account later with the same e-mail.
7. Security
The website and app use encrypted connections (HTTPS). Passwords are stored hashed. Payments are handled by PCI-DSS compliant payment companies. Access to customer information is limited to the people who need it to run the shop. No system is perfectly secure, but we work to protect your information and will inform you and the authorities as the law requires if a breach affects you.
8. Children
Our shop is meant for adults. If you are under 18, please use it with a parent or guardian, who should place the order. We do not knowingly collect information from children without a parent's consent; if you believe a child has given us information, contact us and we will delete it.
9. Grievance Officer
For any complaint or question about your personal information, an order or this policy, write to our Grievance Officer:
Srishti Verma
Grievance Officer, Keyura Jewellery
Dehradun, Uttarakhand, India
E-mail: [email protected]
Phone / WhatsApp: +91 63993 51987 (Mon–Sat, 10:00 am – 7:00 pm)
We acknowledge every complaint within 48 hours and resolve it within one month.
10. Changes to this policy
We may update this policy when our services change. The date at the top shows the latest version; important changes will also be shown on the website or in the app.