Terms of Service

Terms of Service

These terms apply to every purchase from keyura.in, including the Keyura, Shubbushrii and Keyura Luxe shops. By placing an order you agree to them. Please also read our Shipping Policy, Return & Exchange Policy and Privacy Policy, which form part of these terms.

1. Who we are

keyura.in is operated by Keyura, Dehradun, Uttarakhand, India (GSTIN 05AFBPL0082M1ZK). Contact: [email protected] · +91 6399351987.

2. Our products

• Unless a product is described as “925 Sterling Silver” (see section 2A), all jewellery sold on keyura.in is fashion (imitation) jewellery made of brass or alloy with plated or oxidised finishes and set with cubic zirconia / American Diamond, kundan, glass or acrylic stones, enamel or faux pearls. It is not made of real gold, silver or diamonds and is not BIS hallmarked.
• Keyura Luxe pieces have a brass base with 24-carat gold plating (gold-tone) or rhodium plating (silver-tone); two-tone pieces combine both. “24-carat” refers to the gold plating only.
• Photographs are of the actual design. Colours can look slightly different on different screens, and handmade or hand-set pieces can vary slightly from piece to piece.
• Sizes, lengths and weights are given on the product page where relevant; please check them, and our Size Guide, before ordering.
• Some pieces (marked "Ask availability on WhatsApp") are sold only after we confirm availability with you.

2A. 925 Sterling Silver jewellery

• Only pieces whose product page says “925 Sterling Silver” are made of sterling silver (92.5% fine silver). All other pieces are fashion jewellery as described above.
• Each sterling silver piece carries a “925” purity stamp applied by its manufacturer, as the manufacturer’s own declaration of purity. Silver jewellery is not compulsorily BIS-hallmarked in India in the way gold is, and Keyura does not assay, stamp or hallmark jewellery itself. A piece is described as BIS hallmarked only where its product page says so; where it carries a 6-digit HUID code, you can verify it in the government’s BIS CARE app.
• The stamped fineness applies to the silver body of the piece. Small findings and fittings (clasps, hooks, ear posts, springs, jump rings), stones, enamel, threads and any gold or rhodium plating or polish are not counted in it.
• Silver naturally darkens (tarnishes) with air and wear; this is not a defect and can be cleaned with a silver-polishing cloth.
• If you believe a piece does not match its hallmark, write to us within 30 days of delivery, before the piece is altered, resized, repaired or polished. We will have it tested at an accredited testing laboratory. If the test confirms that its silver content is below 92.5%, we will replace it or refund the price paid for that piece, together with the testing cost. If the piece matches its hallmark, the request is closed and the testing and shipping costs are borne by you.
• This is our complete responsibility for purity claims. It does not affect any rights you have under the Consumer Protection Act, 2019.

3. Prices and taxes

• Prices are set in Indian Rupees (₹). Visitors outside India may see an equivalent price in their own currency.
• For orders delivered in India, GST is added at checkout on the jewellery and the delivery charge, and a GST invoice is provided. Orders delivered outside India are exports and carry no Indian GST.
• The total you pay — jewellery, delivery, packing and taxes — is shown at checkout before payment. Prices may change, but never on an order already paid.
• An order that contains a Keyura Luxe piece must meet the Luxe minimum order value shown in the bag.

4. Payment

All orders are prepaid: through Razorpay (UPI, cards, net banking, wallets) in India and PayPal outside India. Cash on delivery is not available. An order is confirmed only when payment succeeds.

5. Delivery

Delivery charges, dispatch times and delivery estimates are set out in our Shipping Policy. Delivery times are estimates, not guarantees, and can be affected by couriers, weather, holidays and customs. For international orders, customs duties and import taxes of the destination country are not included and are payable by the recipient.

6. Returns, replacements and refunds

Returns are governed by our Return & Exchange Policy. In short: for orders delivered in India, a request must be made within 3 days of delivery and is accepted only for items damaged in transit, with an unboxing video as proof; international orders cannot be returned, exchanged or refunded.

7. Cancellations

If you need to cancel, contact us as soon as possible. An order that has not yet been dispatched can usually be cancelled and refunded to the original payment method; once dispatched, it cannot be cancelled.

8. Care and wear

Fashion jewellery needs gentle care: keep it away from water, perfume, sweat and lotions, wipe it with a soft dry cloth and store each piece separately. Plating can fade with wear over time; this is normal and not a manufacturing defect.

9. Your account

Keep your login details private. You are responsible for orders placed through your account. Please give a correct delivery address and phone number; we are not responsible for delays or loss caused by incorrect details.

10. Use of the website

The designs, photographs and text on keyura.in belong to Keyura or are used with permission and may not be copied for commercial use. Do not misuse the website, attempt to disrupt it, or place fraudulent orders; we may cancel such orders.

11. Liability

To the extent permitted by law, our liability for any order is limited to the amount paid for that order. Nothing in these terms limits your rights under the Consumer Protection Act, 2019.

12. Changes and law

We may update these terms; the version on this page at the time of your order applies to it. These terms are governed by the laws of India, and the courts at Dehradun, Uttarakhand have jurisdiction.

13. Contact

Questions about these terms: [email protected] or WhatsApp +91 6399351987 (Mon–Sat, 10:00 AM – 7:00 PM).